Monthly mail for realtors, made in Des Moines
A monthly envelope with a letter in your voice, a postcard worth framing, a sticker and a bucket list for the house and the town. Choose the style that fits your clients. We write, print, stamp and mail it.
First issue January 2027 in Central Iowa. Same price in every style. Cancel any month.
Three house styles
Every style carries the same five pieces and the same monthly themes. Pick the one that sounds like your client list, or switch at the start of any quarter.
Style one
Illustrated, playful and a little nostalgic. Hand-painted folk art, die-cut stickers and a typewritten letter.
Style two
Museum paintings, antique botanical engravings, a wax seal sticker and a letter set like an invitation.
Style three
Quiet, minimal and gender neutral. Ink sketches of rooms and houses with plenty of white space.
What's inside
Cream envelope, real stamp, under two ounces. The art carries no logo, which is exactly why it stays up.
Happy new year, friend.
We had our first real snow last week, and I spent a whole Saturday morning watching the neighbor kids build a fort that took over half the cul-de-sac.
I tucked a little list in here for January. The furnace filter one is the one everybody forgets. Mine was gray. Don't ask.
Warmly, Megan
One page in your voice, from the voice memo you send us. You approve it before it prints.
5 by 7 inches on heavy uncoated stock, with new art every month. Twelve make a set.
3 inch waterproof vinyl, die cut, new art every month. It ends up on water bottles and laptops.
January at home
January in town
Three seasonal jobs for the house and three local things to do that month.
Megan Hart
Realtor, Prairie Door Realty
Thinking of moving? Text me first.
The only piece with your name and number. Kept small on purpose.
Why it works
People toss ads and keep presents. The art is the point, and your branding stays on the letter and your card.
Every letter starts from your own voice memo, so it reads like a note from a friend who happens to sell houses.
Furnace filters, gutters, sump pumps, plus the patio, the trail and the festival worth going to this month.
$72 to $108 a home for the whole year, postage included. Twelve touches for less than one basket.
The 2027 Central Iowa edition
Twelve months, twelve works of art. Choose a month to see what goes in it.
Your part
Two minutes on your month and one local tip. Skip it and we send the default letter.
We turn the memo into one page in your voice and send it to you.
Say yes to the letter and send new closings or anyone to drop.
Art prints in one run, your letter and labels print for you, real stamps go on.
Kits land the first week of the month. You get a photo of yours to post.
Plans
Priced per home, per month. Printing, envelopes and First-Class postage are all included.
An edition of 50
$8.98a home
$449 a month for 50 homes
Your fifty closest past clients and friends.
An edition of 100
$7.49a home
$749 a month for 100 homes
Every past client plus the people who send you referrals. A good place to start.
An edition of 250
$6.00a home
$1,499 a month for 250 homes
Everyone you've ever handed keys to. Built for a busy agent or a small team.
Atelier For brokerages. Every agent's top clients under one program, your logo on the envelope, from $5.50 a home at 500 homes and up.
Seasonal Four kits a year, one each season, at $8.50 a home per mailing, billed quarterly. 100 homes is $850 a quarter.
Setup $299 once, for your list cleanup, your card and a 20-minute call so we learn how you talk. Extra homes are $7 each that month.
January 2027
The first ten agents skip the $299 setup and get a framed set of all twelve cards for their office at the end of the year. Sign up by December 20.
Past clients and the people who already know you: friends, family, your kids' coaches, the neighbors who send you referrals. Farm areas are better served by postcards. Fridge Bait is for people who would recognize your name on a letter.
Yes. Iowa requires the brokerage name on agent advertising, so it goes on your letter and your card. The postcard, sticker and bucket list carry no branding.
We send the month's default letter, written in your voice from your setup call. You still see it before it prints.
Yes. Every envelope goes First-Class with a real stamp, and the price you see covers it.
Any month. Send changes by the 20th. Homes above your plan are $7 each that month. Anyone who asks to stop getting mail comes off the list that month.
Not in year one. A lender paying for an agent's mailing can create RESPA problems, so each agent pays for their own plan.
Fracs owns it. You're welcome to post photos of your kit every month.
The first issue mails for January 2027. Sign up by December 20 to be in it. After that, you join on the next month's issue.
